Is There a Difference Between Consumer Products and B to B Marketing?

If you think that b to be products are purchased based on any kind of objective r f p process, you're ft. You're finished. There's no such thing as an r f p that isn't meaningfully influenced by the agenda of a vender or another. And if you don't think that's true, you're not going to have a very long or successful career in b to b marketing. The second piece is what category design is really about. It's about writing the r f p for the space. If somebody else has tilted the the design tilted, the agenda,. has a different view about what the carboningulator space should be, you'll be blackberry,