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Benjamin C. Waterhouse on "One Day I'll Work for Myself: The Dream and Delusion That Conquered America"

New Books in Economic and Business History

CHAPTER

The Evolution of Corporations and Small Businesses

This chapter examines the transformation of business and employment from the post-WWII era to the 1970s, focusing on the rise of large corporations alongside social movements like civil rights and feminism. It highlights the shifting perceptions towards small businesses, the economic crises that influenced entrepreneurial aspirations, and the emergence of neoliberalism. The discussion culminates in exploring how these changes have shaped modern attitudes towards business ownership and the political dynamics impacting small enterprises.

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