
Rehabilitating Porsche | The Checkered Flag | 4
Business Movers
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Porsche's Transformation: From 356 to 911
This chapter traces Porsche's evolution in the 1950s, revealing how the brand emerged from a design consultancy to a celebrated sports car manufacturer. It highlights the development of the iconic 911, discussing the challenges and strategies that shaped Porsche's identity and success in the automotive industry.
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