2min chapter

How I Built This with Guy Raz cover image

Robert Reffkin: Compass

How I Built This with Guy Raz

CHAPTER

Compass Branding - How to Attract the Best Agents

Giraz: In order to attract the best agents, you had to focus on marketing and branding. "We would market the compass brand outside of the offices of our campeting firms," she says. When we come backn just a moment, how compass started attracting more and more agents....

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