Is Your Creative Work Speaking Their Language?

I think one of the things that people run into is you need to communicate sort of on their terms and in their language and where they're at so there doesn't feel like there's this huge disconnect. I also think that your creative work and the way you present it to them needs to align with the outcome or goal they want. The Oscars don't have an awareness problem everybody knows when the Oscars are on It was one of the main advantages about working there.