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John Carlton: A Master Speaks About Copywriting, Part 2

Copywriters Podcast

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Connecting Through Empathy

This chapter delves into the role of tribalism in human interactions, emphasizing the necessity of forming connections through kindness and understanding. It contrasts the community-oriented nature of women with the competitive mindset of men in copywriting, advocating for a more empathetic approach in sales and communication. The discussion also urges individuals, particularly introverts and extroverts, to engage with diverse environments for enriching experiences that can enhance creativity and writing skills.

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