MOSSEs, Claire, in Australia's First Global Campaign in Seven Years, Launched in New York

Tourism Australia's first global campaign in seven years is officially launching in New York today. The company revealed its new CGI animated brand ambassador Ruby the Roo, voiced by Aussie actor Rose Byrne. And we've been having some robust discussion about these ads in the office. But if you are a fan or want to check it out for yourself, a full ten minute short film for the campaign will be available from 7am Eastern time this morning. So I'll put a link to that in your notes and you can be the judge.