The Genesis of Drift’s Sales Lab with Kyle Bastien
Operations with Sean Lane
Kile and the Sales Lab Engine
Kile and the saleslab team set out to solve a discovery pain point for our reps. And what they ended up doing was not just improving conversion rates from one stage to another, but also impacting overall wind rates by expanding thenu of personas involved in a particular deal. So where does sale lab go from here, and how does it become an on going entity within our business? We're able to add some structure to this in a couple of ways. One is around lyke priorization. Everybody who ever asks for anything as it relates to behavior change in the field,. What we call a navalment is captured now, ind like a master cu asically.
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