Learn how to expose weaknesses in your competitor’s solution, position your product as the smarter choice, and win more meetings on cold calls.
🎙️ ACTIONABLE TAKEAWAYS:
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Expose the competitor’s gap: Highlight the pain points your prospect might not have noticed in their current solution to create urgency.
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Leverage social proof: Use customer stories where others switched from a competitor to validate your claims without sounding pushy.
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Reframe the ask: Instead of forcing a hard sell, invite prospects to simply “take a look” at what’s out there—low pressure, high impact.
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Balance empathy with confidence: Acknowledge that they might not switch today, but confidently plant the seed that your solution solves a problem their current vendor doesn’t.
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