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In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author and athlete — for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI.
They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.
Timestamps:
(00:02) – Why We Need to Get Weirder Online
(01:19) – Turning Up the Dial on Your Personality
(03:46) – Being a Lighthouse for Like-Minded Weirdos
(04:25) – Unlearning the Pressure to Fit In
(06:01) – What Counts as Weird (And Who Gets to Say?)
(09:43) – Steve Jobs, Contrarians & the Price of Originality
(12:09) – Context, Childhood & the Illusion of Normal
(14:42) – LinkedIn, AI, and the Death of Strong Opinions
(17:46) – Using Weirdness to Attract the Right People
(18:07) – Fitness as a Life Hack (and Brand Differentiator)
(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains
(27:11) – Craving Realness in a World of AI and Image
(29:19) – Transparency, Weirdness, and the Power of Disclosure
Check out today's guest, Jodie Cook:
Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/
Jodie's YouTube: https://www.youtube.com/@Jodie_Cook
https://jodiecook.com
https://coachvox.ai
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
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Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
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