Build Confidence in Your Strategy: Jennifer Riel
Creative Confidence Podcast
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Can Testing Be Creative?
"I don't understand how those two concepts could go together. I've a fundamental belief that strategy itself is creative," he says. "You have to be rigorous, because you're making choices for the future of your organization." But it's also trying to think about the world as it is, and how you 're going to design a path to get from where you are to where you hope to be some day", she adds.
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