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S4 E12: True Classic’s CEO on Company Culture, Creativity, and Going Viral
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How to Create a Successful Ad Campaign
I realized that you can't just create comedy at all costs, right? Like there has to be a balance of making people feel good, but not crossing the line. You have to walk this line of not going too far and touching those hot button topics too often. And I made that pivot and man was that a game changer for us moving forward. It's all self-serve, it's really fast and I love that about that. Yeah, the other thing is pairing that with the Discovery piece. I feel like one of the biggest things that happens during any sale is actually the lack of awareness about a sale or the lack of discovery by their own customers that a sale is
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