Adspend with Ash Melwani and Rabah Rahil cover image

What’s Working Right NOW In Media Buying

Adspend with Ash Melwani and Rabah Rahil

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In two to three years, I think that's going to be the Like kind of like the matrix style like driving a gas car. TikTok has still not really entered that but how are you actually ash speaking of TikTok and then i'll go to you rock How are you because we're seeing a ton of scale there as well. The only thing that really did well was low AOV offers which after a certain amount of time like cpa starts to creep up and it just unit economics don't work anymore.

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