I think it's just like everyone got used to this ad model, this like data model. And now that they're like, yeah, you should probably pay us a little bit to be able to make money. It's kind of a weird like, you got to pay money to make money thing. So I would argue though, it's less of if you're the Instagram,. If you're the influencer with 5 million followers, it's not that you're only paying them with your data. You are more than paying back what it is.

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