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218: Building a $1M/Year Dev Ed Business (with Adam Wathan)

The Art of Product

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The Thing About Pricing Is That It's Too Low

The trick to being able to charge more is trying to package it into something more than a book. I've always almost always historically, by the way, raised the price higher than I was planning to like within the last 24 hours before launching something. If you feel highly comfortable and confident about the price you've chosen for your product, it's 100% too low. You should be a bit terrified.

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