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Weapons of Influence #3: Social Proof (Ep. 193)

The Inforium

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Why You Shouldn't Build a Website for Yourself

If i see that you have a hundred thousand followers, but only three likes on your last tweet, men like, ok, so you just bought a bunch of followers. And then i'll lose a lot of respect for them. Better to have no testimonials at all, and just let your service that you'r offering and the strength of your own portfolio and the copy you're writing about yourself,. Let everything stand on that. Don't show testimonials until you have one. Or two that are from external sources, from people that other people can trust.

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