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188: KP — Building an Authentic Personal Brand
The Bootstrapped Founder
Do You Think It Can Work Outside of Communities Like Ours?
"I just leveled up and I thought, okay, in this case, we're not just serving no code founders. We're serving bootstrapped, no code, DDC, a lot of e-commerce founders," he said. "If you just execute that playbook, you may lose some sales, but in the long run, you're going to be a category winner because trust is so high"
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