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24. Lessons from the 2024 Election Disaster

FrameLab Podcast

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The Paradox of Political Attention

This chapter examines the complexities of unconscious thought in political behavior, particularly regarding the impact of metaphorical thinking. It discusses how media focus on polarizing figures like Trump can inadvertently enhance their visibility and support, challenging traditional campaign strategies. The chapter emphasizes the need for a strategic shift to avoid empowering such figures through continual public discourse.

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