The Premier League are a few years ahead of us in that space. We're really pushing our clubs to grow their own brands internationally. And I think by doing that, it's going to build our organisation as a whole. The storytelling around those players, those profiles, is only going to increase us moving forward. Last year we sold a stake in the league to CBC and I think it's 2 billion for an 8% stake for the next 50 years.
In this episode, Sean is joined by Charlotte Offord (NFL), Glen Rolls (La Liga), and Rodica Titeica (Subway), to discuss their organizations' strategies for engaging new fans and expanding their reach. This conversation is recommended for anyone interested in the intersection of sports and marketing, as well as those looking to expand their organization's reach and engage new fans. Show notes - https://sportsgeekhq.com/podcast/mis-the-battle-for-new-fans-replay/