The Impact of OptiSport on the Premier League

The Premier League are a few years ahead of us in that space. We're really pushing our clubs to grow their own brands internationally. And I think by doing that, it's going to build our organisation as a whole. The storytelling around those players, those profiles, is only going to increase us moving forward. Last year we sold a stake in the league to CBC and I think it's 2 billion for an 8% stake for the next 50 years.