The PR Week: 2.16.2023 - Tom Ryan, ICR
The PR Week
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Super Bowl XLVIII
The Doritos ad that jumped off the page at least jumped off the screen visually. I thought, wow, how much are they spending on this? You know, and like, what do they think they're getting in return? But yeah, it was good fun as always. Even the even the bad ones are kind of memorable because you're like talking about it, right? The award for let's blow all of our marketing budget on one Super Bowl ad this year went to Skull Shaper,.
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