The Impact of the Iconic 'I Love New York' Logo on T-Shirts

They’re something you probably see every day… maybe hundreds of them, thousands. Plain ones, coloured ones, funny ones. Often they’re promotional, sometimes provocative. They’re so common that they’re very easy to ignore.

From the catwalk to the building site and everywhere in between, these simple garments can be tools of the rebel, the protestor, the campaigner, the corporate marketeer. They are strangely powerful things… but with humble origins.

Produced by Bob Howard

(Photo: Man wearing a T-Shirt with President Vladimir Putin crossed out in red at a protest in Barcelona. Credit: Getty Images)