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#89 - Grow Your eCommerce Business by Stealing These 7 Secrets From the Military

eCommerce Podcast

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What Is Our Market?

What is our market? Who is our ideal customer? What do they value and what perceptions do we need to build? We're moving into the context of markets, not marketing, but markets. Our ideal customer is actually a craftsman or crafts person who loves making fine timber things at home. They're not necessarily the professional, but they're the they're the program. It's the hobby. This making sense? Yeah. And really what we're digging in here. I'm not going to lie. It's me. Great example.

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