4min chapter

Thinkers & Ideas cover image

A New Way to Think with Roger L. Martin

Thinkers & Ideas

CHAPTER

Is There a Theory of Dynamic Strategy?

The average company and the advantage company, the gap is starker. The only thing that bothers me about the theory as it's presented is i think it's an encouragement for companies with great strategies to mess around with them too much. I wish we had long got because, you yo, book is so rich but we don't. So let me end with a couple of personal questions. What is your own process for thinking about up dating your mental models and calebrating and generating new mental models?

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