Angela duckworth and Stephen dubner discuss their relationship with kinoi. Angela: 'I mostly feel it when i open the cupboard to make dinner and i see these boxs' Stephen: 'The solution is not buying kinoi, but figuring out how to get closer to that aspiration' angela: 'This public embarrassment may help a little bit the other commitment'
Also: why do we hoard? (Rebroadcast From Ep. 28)