15min chapter

The Boyscast with Ryan Long cover image

Trump & Rachel Dolezal get Railroaded!

The Boyscast with Ryan Long

CHAPTER

Navigating Marketing Challenges and Identity Associations

The chapter explores marketing challenges when targeting body positive influencers with weight loss products, discussing spokesperson choices and the risks of associating products with specific identities. It also touches on targeting advocates of body acceptance to shift their message and transitions to a humorous take on fat conversion therapy and self-love. Additionally, the discussion delves into self-perception, appearance deception, and the concept of discrimination based on physical appearance.

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