3min chapter

Thoroughly Considered cover image

101: The Last Detail with Stephen Hackett

Thoroughly Considered

CHAPTER

The Dita Rams Principle: Let Each Elements Reflect

Steve Jobs pulled out trains drops of Jupiter CD to take a paper to show us a size comparison. It's like, what a 2002 thing to do. I thought that was great. This product is kind of the dictionary definition of, you know, good design is honest,. Like just letting the elements reflect. There's there's an honesty there that I think it speaks with.

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