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TikTok
It seems like people are flooding there since like 2020, I think where it got its massive boom. And even though Instagram is still, a lot of people are using it, then it's more people like watching and watch time is way higher on TikTok because it is addicting in a different way than Instagram. But yeah, also just people uploading there and realizing that they can get in their first few posts, like an incredible following and just views that they could only dream of on Instagram. You have monetized content on TikTok now, right? Whereas Instagram doesn't.