Navigating Beach Etiquette and Brand Collaborations

We love a debate down under, and every summer for the last few years, Aussies have been going head-to-head over one topic: CoolCabanas.

The humble beach tent has been spotted on sands across the country since 2015, but it’s now sparked a furious debate about Australian beach etiquette.

So, while it’s all just a bit of fun, it begs the question: why did something that’s designed to protect us from the sun become so controversial?

On today’s episode of The Briefing, Sacha Barbour Gatt speaks with the CEO of CoolCabanas Mark Fraser and TikTokker Guncle Diaries to get their take on the debate and get their verdict on whether Aussie beaches should be cabana free.

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