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#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)
Business Made Simple Podcast
Building a Story Brand: Ray Edwards
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Ray Edwards: Copywriting is like any other kind of writing. There are formulas and there are endless things you can do within those formulas, but they're very real formulas. He says that in a narrative, it has to be possible for things to go wrong or there is no suspense in the story. "You have skills that we need to learn"
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