2min chapter

The Compound and Friends cover image

Episode 100 with Darren Rovell

The Compound and Friends

CHAPTER

The Importance of Vertical Integration in E-Commerce

Michael Ruben came up with GSI commerce in 1999 or 2000. He said, I'll buy all your shit. I'm not going to have a virtual warehouse. And then he used that to say, what happens if I do the deals where I never have any waste? "I make the thing, you order it, I make it, I ship it"

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