As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression analysis, using R and Python, GA4 and GDPR, along with lots of interesting real world metaphors! Chris also offers 5 key takeaways that any marketer can start using today.

Chris is the co-founder and chief data scientist at Trust Insights and co-host of the super popular podcast Marketing Over Coffee. A recognized thought leader and speaker he is a best-selling author of a dozen books, and has shaped five key fields: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing.

They mention the classic Bob Stone book Successful Direct Marketing Methods with its foundational principle of Audience, Offer, Creative.

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