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Data Insights in Digital Marketing

Ahead of the Game

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Creating Effective Dashboards and Interpreting Marketing Data

This chapter explores the use of tools like Data Studio, Data Box, and Tableau Server for creating insightful dashboards in digital marketing, emphasizing the importance of simplicity and decision-making. It discusses challenges in interpreting data from various advertising platforms and introduces Bob Stone's direct marketing framework for diagnosing campaigns. The chapter also touches on GDPR compliance, the shift towards first-party data acquisition, and the significance of collecting relevant customer data for effective marketing strategies.

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