Learnings From 400 On-Page SEO Experiments -- Kyle Roof // PageOptimizer Pro
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Google Isn't Human, Is It?
Content is king. Really getting your keywords placed into the right places and having the right frequency, something that is obviously very important for driving your keyword or content optimization. What are some of the things, after having run hundreds of on page tests, if not thousands, that you found really don't influence? Ract? That was actlly one of the largest discoveries is that gogle is remarkably powerful but people want to assign human characteristics to google. And gogle isn't human. Gogle can't read. The good content for humans isn't going to help any page rank better than any other page. So it's term frequency and inverse, document frequency.
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