#167 - Progress your sales with healthy customer tension (Jen Allen-Knuth, Community Growth @ Lavender)
30 Minutes to President's Club | No-Nonsense Sales
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How to Talk to a Champion About Alternatives to Buying Your Thing
Jen, can you talk to me about how you are discussing potential alternatives to buying your thing with your champion? And then two, what you might do if you realize you're missing a critical thing like that in the day or two leading up to that meeting? I love this question. It's just constant probing and prompting for people to weigh in on the problem without it all talking about our solution just yet.
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