‘Barbie’ and ‘Oppenheimer's’ Epic Weekend Face-Off
The Town with Matthew Belloni
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The Impact of Unaided Awareness on Box Office
Unaided awareness historically has been most predictive of box office for the quorum. Unaided awareness has about a 92% correlation to opening weekend. If you can recall it up the top of your head chances are you want to see it. When a movie reaches that level of cultural zeitgeist, the unaided awareness can become inflated.
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