Why That Worked  – Presented by StoryBrand.ai cover image

#52: The Best Business-Growing Moments of 2021

Why That Worked – Presented by StoryBrand.ai

00:00

The Right Engine Is Marketing

The right engine is marketing, not sales. Don't make the message about you. Make it about your customer. Invite your customer into a story and you're going to see your marketing be more effective. Look for whether or not that product is actually in demand. Does this product solve some sort of problem that our customers are dealing with? That's the left engine cula.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app