If youre getting the same qualitative comments over and over again, these qualitative ones that'd take a little while to sort through are important. You know, people would come to our conferences, and we'd ask them for, you know, a feedback,. And it was consy, like, why don't you have more food? Out whatever. We then made sponsors bottles that said launch on one side and zendesk or whatever on the other side. Then we started giving out water bottles. People went crazy for it. They were lined up. They getting water. We're drinking more water, d more hydrated. All of that came from feedback we got. So there's