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36. Can a machine be creative? with Perry Nightingale

Future Proof

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How Data Is Changing Our Lives

We have information about people, and we have society making small scale decisions for people based on what theyre, what they a i see. This this sort of weakness of our machine, not to deal with new information. We're moving out of where you traditionally get a lot of data and information like finance into areas like recruitment and law and order and justtice. You know, part of the problem with creating advertising based on data you have around a person is that steadily the advertisemet becomes more like that personislk,. It becomes hermiple, yes, men.

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