The Myth of Customer Loyalty and the Importance of Continuous Improvement

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

A discussion on the importance of continuous improvement and adding value to maintain customer engagement, comparing it to a marriage and emphasizing the need to work hard to stay at the top.

We’re taking a flashback to the past to rehash another episode from the archives.

In this ep, Daniel’s joined by none other than Elfried Samba, the mastermind behind Gym Shark's meteoric rise from 1 million to a staggering 20 million followers.

Elfried takes us on a captivating journey through his unconventional approach to marketing, where authenticity and brand diversity reign supreme. He and Daniel explore how the marketing landscape is evolving in an age of increasing homogeneity and why embracing imperfection is an absolute game-changer.

Discover the secrets behind building unbreakable brand trust and the common threads that weave through companies consistently delivering excellence.

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com