Brooks's Brand Is About Performance, but It Is Not Serious

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i run, adi. Take my performance seriously, and i've selected a very specific motion control brook sho to do that. The unseriousness of our or brand is all about in welcoming and including everyone, no matter if you're just starting or your twentieth. We are celebrating every one of those people, first five k, run around the block, man, that's your run, right? That's what we do.

For the final act of the Arena Show, we’re joined by Brooks CEO Jim Weber to tell the amazing story of how he transformed the company from a 3rd tier, deeply cashflow negative “also-ran” into one of the world’s premiere fitness brands and a crown jewel of the Berkshire Hathaway empire — with compounding revenue and cashflow growth that rivals even the legendary Mrs. See’s Candies!

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Jim's book, "Running with Purpose"

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