Exploring the Influence of Football and Music in Branding

The chapter delves into the power of football as a passion point for males aged 40 plus and the research on Coca-Cola's brand history intertwined with music. It also discusses the intersection of AI and creativity, highlighting the potential benefits of AI across marketing aspects and the importance of ethical leadership. The chapter concludes with insights on nurturing creativity by removing fear, along with a rapid-fire questioning session revealing the guest's fascination with electronic dance music.