2min chapter

Matt Kelly | The Midnight Pod cover image

Launching A Successful Multi-Million £££ Fashion Brand & Taking It To The Next Level - Jordan Jones | The Midnight Pod Episode 63

Matt Kelly | The Midnight Pod

CHAPTER

How to Not Over Leverage Your Business

"The fundamental flaw in that business model, it was basically dropshipping. You just didn't hire and you didn't have people around you." "I've put things in place that can't happen again," he says of Midnight City's failure to grow 100% a year on year. 'You become a slave to it if you try and build it without putting that in place' He also talks about his PTSD after appearing on Frankie Lee's pod two nights ago.

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