The Fifth Step Is to Always Focus on the Customer

CNN's Jim Cevallos and CNN.com founder Dane Kennedy talk about their 20-year career together. They share advice on starting a business, how to get feedback from people who buy your product then make it better for them as they're going through it. "Make a giant list of those things and then figure out how you can solve fix or make their situation better," says Kinsman. 'Don't let customers run over top of you because I've fired a whole lot of customers'