The Impact of Consumer Confidence on DTC
Ecommerce Playbook: Numbers, Struggles & Growth
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Is There a Perfect Inverse Relationship Between Spend and Efficiency?
The consumer confidence index is going down, which means people are spending more for the same amount of revenue. Taylor: People assume that there's a perfect inverse relationship between the reduction of spend and the increase in efficiency. He says you can actually create the worst possible situation, which is you lower the spend and the efficiency still sucks. And so if you pull back right now, there can be great future cost to that behavior, he says.
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