i always when we're thinking about communicating, we need to think about the medium. I cannot tell you the number of times i see people try to tell stories through bullet points on power point slides and its. the wrong tool to get your message acrossd. There is a dearth of such representations relative to the number of latini people living in this country. Many of the representations of latinic people are quite negative and tere typical. And so not antaim of the wide range of experiences of people who are associated with that definicity.
“Make them want to turn the page,” says Paula Moya, a professor at Stanford University and author of The Social Imperative: Race, Close Reading, and Contemporary Literary Criticism.
In this episode of Think Fast, Talk Smart, Moya sits down with strategic communication lecturer Matt Abrahams to share how the elements of story can be used in other types of communication. Create compelling situations, full of sense and surprise, she says. Create characters we can empathize with; speak your written sentences aloud, and, Moya advises, think of the images your words may conjure up and how they may be interpreted by different audiences.
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