The Idea of Fake Work

If you imagine a movie about startups, actually we can do a more real example. If you watch, there's a reality TV show going on about startups right now. It's horrible. But if you think about the sorts of things that would make it into areality TV show about startups, the things that would makes for good TV, do none of those and do the kind of work that would get cut on the editing room floor. Some founders find that they really love fundraising because it's sort of like you get to manipulate people. No company has ever become great because they were great at fundraising.