The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

022: Create a KILLER Client Experience that Turns Prospects into Clients and Clients into Referral-Generating Machines with Guests Ben & Jenna Laws

The Efficient Advisor: Tactical Business Advice for Financial Planners

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How to Be the Hero to the Next Person

"We want it to be this pleasant like spa, like almost experience that's really hitting all of your senses," she says. "It sets in terms of it's referable, like, referable experience is referable experience. You can't commoditize." She adds: "People are wanting to have something to say that's different and I think that's a huge, huge, huge piece"

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