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79: Erin Papworth - Transitioning a product upmarket from B2C to B2B

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

Navigating the Shift from B2C to B2B: Strategies for Engaging HR and Financial Stakeholders

This chapter explores the transition from a B2C to a B2B model, focusing on how B2C consumers can influence B2B demand. It discusses the unique challenges of selling to HR and financial leaders, emphasizing strategies like attending conferences and utilizing LinkedIn for showcasing success stories.

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