What if You Could Refocus in Your Marketing Dollars?

Ben: I think everyone should would benefit from getting really clear on what are you optimizing for? What are you optimizing the growth of your gym for right now? And it's useful to just call out what matters the most to you. By default you're thinking that success equals gross revenue or gross or profit and it's not wrong But I think we can probably be more thoughtful about if we really are looking to long-term find the right size for our business Well great conversation. If you love this podcast, please leave us a five star review everywhere you listen It really helps us find new listeners just like you.