The Importance of Thinking About Your Goal

When it comes to marketing, you got all these franchisees. You want them to be successful. Obviously, they can't do that without good marketing. What are some principles that you really want your franchisees to take and understand when making decisions on marketing? That includes, how much are we spending? Who are we spending it with? What are we choosing? How to know when to spend more? There is a finite amount of money in the world; let's just use Zuckerberg as an example.

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