The Power of Compounding Gigs

This chapter explores the strategic importance of focused speaking engagements and how targeting niche audiences, referred to as 'fractals,' can drive organic growth in network and referrals for speakers. It emphasizes the value of niching down to establish authority and become a referable speaker, while analyzing the journey of a successful speaker in the pricing specialization. Additionally, the discussion highlights the courage required to make intentional business decisions and the role of self-belief in overcoming early career challenges.